Social media is one of the most powerful tools in your digital marketing tool kit.

At best, this is a total waste of time – and at worst, it can lead to a PR disaster.What is the purpose of your social media marketing efforts?Do you want to create or raise awareness of your dating brand?Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.