” not only to assist him, but because I wanted a closer peek into this domain of "mature" relationships.I’d also gift-wrap for him at the register (which we weren’t supposed to do) because we had bonded -- thanks to me (partly), he was about to eat his heart out in the bedroom. I also loved helping women who shopped with sultry purpose: the liberated divorcée coveting a saucy new wardrobe, the college chick looking to execute the ’ol lingerie-under-trench-coat surprise.Not just because women ripped off their tops for me on the regular (sometimes for bra measurements, other times for my opinion).But because in this industry, someone asking for your help is someone giving you an alluring glimpse into her (or his) private world. They walked around the store like tourists without maps in Times Square and I thought it was sweet they were stepping wayyy out of their comfort zones and into this untried pink world, just to make a woman feel sexy.” And yet, my job was a far cry from folding khakis at Chico’s.Working in intimate apparel, especially for the company that rules the women’s lingerie world, was exactly that: intimate.But the increasing prevalence of all-day urban flip-flop wear during the summer months is something we need to talk about as a culture.I won’t deny that this ancient shoe design, which can be seen in Egyptian murals dating back to 4000 B. (the British Museum owns a 1,500-year-old pair made of papyrus) has its situational utility.
Thong sandals have been worn for thousands of years, dating back to pictures of them in ancient Egyptian murals from 4,000 BC.But we are not here to discuss the footwear choices of impoverished villagers, just-showered athletes, or Jimmy Buffett strumming his six-string on his front porch in Margaritaville.We’re talking about grown adults in affluent societies—people presumably in possession of at least one pair of actual shoes—who see fit to navigate the grimy sidewalks of large cities shod only in a loosely flapping, half-inch-thick slip of rubber.LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing.We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category.